News
November 25 2008 Di2 wins iF Product Design Award 2009
Shimano’s electronic road racing components DURA-ACE with Di2 technology (Digital Integrated Intelligence) have been rewarded with the iF Product Design Award 2009. This contest is one of the worlds’ leading design competitions, organized by the Internatio...
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November 11 2008 Dura-Ace Di2 “Best of What’s New 2008” by Popular Science
Revolutionary New Electronic-Shifting Bicycle Drivetrain Receives Coveted Grand Award The advanced technological innovation of Shimano’s Dura-Ace 7970 Di2 earned the recognition of the world’s largest science and technology magazine, with Popular Science ...
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October 28 2008 "SLX is a Best-Of"
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October 22 2008 TECH ALERT
DURA-ACE WH-7850-C24-CL clincher wheels We have found that Shimano Dura-Ace WH-7850-C24-CL wheels have a greater likelihood of suffering a puncture. This is due to the surface texture of the rim and spoke-holes coming in contact with the inner tube. The ...
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October 21 2008 Gold Custom-Fit road shoes for Olympic Champion
Olympic champion points race, Marianne Vos (DSB cycling team) receives special made gold SH-R300 Custom Fit road shoes. “These gold road shoes are a reminder of a great race in Beijing. I hope to get some extra morale! Anyhow for next year I will be 100% ...
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October 10 2008 DURA-ACE Di2 for Time Trial and Triathlon
Recently we have announced the electronic road racing components DURA-ACE with Di2 technology. Now an important addition: electronic shifters especially for time trial and triathlon usage. These products eliminate the need to change hand position for shi...
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October 7 2008 TestRider.com reviews Di2
TestRider.com reviews Di2 and the InterBike trade show. "One product stood so far above the rest it was the only thing we could really get excited about..." Watch the Video...
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September 23 2008 Shimano Alfine Pink Ribbon Fundraiser
Ellsworth Handcrafted Bicycles – Roxy bicycle “Every one of us is affected by cancer. My aunt battled it this year and members of my staff have family members facing these challenges. I look forward to a world where we can all enjoy the health we dream o...
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September 23 2008 SHIMANO, BICYCLE FRAME BUILDERS UNITE FOR BREAST CANCER BENEFIT
Demonstrating a collective creativity and support for the cause of breast cancer awareness, Shimano and five renowned bicycle frame builders joined forces to create five very special custom bicycles that will be auctioned off to garner funds for much neede...
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August 1 2008 Shimano Turns on the Power
Shimano officially announced Dura-Ace Di2, a technologically advanced, electronic shifting option for the all new 7900 series Dura-Ace. Comprised of Dual Control type shift / brake levers, front derailleur, rear derailleur, and a battery pack, the new Dur...
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